Project Description

I launched and managed strategic Facebook ad campaigns (CBO & ABO) for a dropshipping product. The goal was to acquire high-quality traffic and convert it into sales on the Shopify store.

Project Specifics

  • Launched Facebook ads (CBO + ABO) for cooler fan
  • Spent Rs. 1,547 and generated 11 COD orders
  • Achieved 25.47 ROAS with Rs. 39,400 revenue
  • Setup Meta Pixel and optimized Shopify store

Facebook Ads Performance

This campaign was executed with a very limited ad budget of Rs. 1,547, yet delivered powerful results. We achieved 11 purchases with a cost per result of just Rs. 140.64. The ROAS stood at a remarkable 25.47, reflecting the effectiveness of both the targeting and creatives. A 2.21% click-through rate (CTR) indicates strong user engagement with the ad content, proving that our messaging and visuals were compelling and relevant to the audience.

Shopify Sales Results

The traffic driven from the Facebook ads translated into real conversions on the Shopify store. On May 25, a total of 11 orders were received, all through the Cash on Delivery (COD) option. The store recorded 139 sessions, marking a 148% increase in traffic compared to the previous day. Despite payments being pending due to the COD method, all orders were successfully captured and reflected strong buyer intent.

Within just one day, the client received over 11 confirmed COD orders, showing clear success in both the ad strategy and store setup. These results validate the product’s market fit, ad performance, and store readiness — delivering fast, trackable, and profitable outcomes from day one.